AgencyAnalytics

Matthew Davis

Tatum Savage

Aaron Gahn

Track SERPs like a pro, and customize our rank tracker to meet your agency's specific needs

Rankings

Click "Add Keywords", choose your rank tracking location, and you're off to the races.

Add keywords for SERP tracking

Made a mistake? Need to get back under your keyword limit? Just tick the boxes and click "delete".

Delete keywords from tracking

Click any individual keyword to view it's complete ranking history

View keyword ranking history

Open the settings slider and click to enable/disable Google, Google Local, Bing, and more

Add / remove search engines

Our dashboard allows you to specify one or more geo-targeted locations from which your SERP results will be emulated

Configure rank tracking locations

Toggle the locations column on/off and filter by location for both the dashboards and automated reports

Work with location-based metrics and filters

Apply a location filter, then delete keywords as normal

Delete all keywords for a single location

URL Scope determines which pages on a site are eligible to be reported in the Rank Tracker module.

Configure URL Scope

Open the settings slider and click to enable/disable your desired metrics

Enable/Disable additional SERP tracking metrics

Go to the campaign's settings and navigate to the Advanced tab. Enable or disable Google 3-pack under Rank Tracker and click Save.

Enable/disable Google 3-pack setting

Integrating a Google Business Profile (GBP) is vital for accurate Google Local rankings.

Track rankings for a Google Business Profile

Filter by tag to better organize and analyze your keyword data

Manage tagged keywords in the Rank Tracker integration

Tick the box next to your selected keyword, and click the "tag" button at the top of the keywords column

Apply/remove custom keyword tags

We offer the option to "Star" important keywords in order to track your most crucial keywords more effectively.

Add/Remove starred keywords

There are two ways with which you can use the "Star" option to interact with the dashboard.

Manage starred keywords within the Rank Tracker integration

When adding keywords, select the rank tracking language from the drop down

Configure rank tracking language

Toggle the language column on/off and filter by language for both the dashboards and automated reports

Work with language-based metrics and filters in the Rank Tracker section

The colored "bar charts" display the number of your tracked keywords which fall into specific ranking ranges

Interpret the colored ranking charts

Use the "Add Keywords" button, and enter keywords like normal (with a different location)

Add new locations to existing keywords for rank tracking

Tick the box next to your first keyword, hold down "SHIFT", then tick the box next to your last keyword

Select all (or a range) of keywords

The Google Business Profile (GBP) CID number is typically displayed in either the URL or the GBP page source-code

Find the CID number for a Google Business Profile

Generate long-tail keyword variants alongside global monthly search data from your choice of data sources.

Get keyword suggestions

Click on a keyword in the Rank Tracker, then select the SERP tab.

View SERP competition data for each keyword

SERPS can be verified in the dashboard for tracked keywords by using our "SERP link", with a screenshot of the most recent SERPs.

Manually verify SERPs

Select "Data Import" from the sidebar on your root dashboard, click "Import", then follow the prompts.

Bulk import historical keyword rankings from another provider

How To

Rank tracking is as much art as science, and rankings can vary based on location, URL, language and date. Incorrect Rankings? Start here.

Inaccurate rankings

Check to see if your keywords have different locations or languages by enabling those columns in your Rank Tracker dashboard settings

Duplicate keywords are shown in my campaign

Troubleshooting

Google Change (and other keyword Change scores) show how rankings compare on the first vs. last day of your date range

Rankings Change Metrics Overview

Everything you need to know, to track rankings like a pro

Rank Tracker Overview

Overview

Tips on how to choose keyword locations, and whether to include the location within the keyword.

Location-based SERP tracking (best practices)

Best Practices

Tell our Rank Tracker which Google Business Profiles to track, and choose whether your Google rankings include or ignore the Google 3-pack.

Advanced keyword ranking settings

The "Google Mobile" data shows how your site is ranking on Google search results from mobile devices like smartphones and tablets.

What is Google Mobile in the Rank Tracker?

The "Google Local" data in our Rank Tracker shows how your Google Business Profile is ranking on Google Maps

What is Google Local in the Rank Tracker?

This is a list of top level domains we fetch keyword rankings for.

What top level domains (TLDs) do we support for rank tracking?

We archive daily ranking data more than 90 days old in order to maintain a reasonable load on our server infrastructure

Why is daily ranking data not available after 90 days?

We fetch these results using the UULE parameter; only Google's search team knows exactly how those results are calculated

How are results emulated for state/province/national ranking locations?

Search volumes are reported at the national level for the location configured for each keyword

Are search volumes global or local?

All search volumes reported in our rankings integration are "exact match"

Are the search volumes displayed broad match or exact match?

Google: 100, Local: 20, Bing: 50, Mobile: 100

How many positions does AgencyAnalytics  monitor for each search engine?

In order to fetch accurate multi-location Google Local SERPs, it's crucial to connect each GBP page that the client maintains

How do multi-location SERPs relate to the Google Business Profile?

Each keyword/location pairing counts toward your limit as a separate keyword

How are keyword/location pairs counted toward my account's keyword limit?

Yes, but not in the competitors module. You'll need to create a separate campaign.

Can I track specific SERP keywords for a competitor?

Yes, just use our standard "Export" functionality

Can I export ranking data?

Yes, just use our import function within your company's administrator account

Can I import historical keyword tracking data?

In order to obtain consistent metrics, rankings are updated once every 24 hours

How often are rankings updated?

Keyword/location pairings cannot be modified. Instead, add an additional location, and optionally delete the existing location

How do I edit the location for an existing keyword?

Determine which pages on a site will be pulled in for rankings using our 3 URL scope options.

How do the different URL scopes work?

SEO rankings can vary dramatically based on a variety of factors.

How does AgencyAnalytics fetch rankings?

With the proper permissions enabled, clients can add their own keywords

Can I allow clients to add their own keywords?

Can I set a quota on how many keywords each client can add?

CSV files are not currently supported for adding keywords

Can I upload keywords using a .csv file?

Simply put, rankings labeled as "not found" mean your URL was not found in the top 100 SERP results.

Rankings

How To

Troubleshooting

Overview

Best Practices

FAQs