How to enable or disable search engines and metrics
You can enable or disable four distinct search engines for tracking keyword rankings, as well as a variety of additional SERP metrics in our Rank Tracker integration. With this you can easily customize the metrics displayed to show only what's important for your business.
To get started, navigate to the campaign of your choice. From here, click SEO in the left sidebar, then Rank Tracker.
Next, click the Settings button to the right of the date selector and go to the Metrics tab.
There are 6 different categories currently available, each containing multiple metrics. To expand the category and view the metrics available, simply click the category name.
To add or remove these metrics from Rank Tracker, check or uncheck the respective boxes next to the metric of your choice.
This will add it to the Rank Tracker integration dashboard when applicable, and all metrics will display on the table. Depending on the size of your screen, you may find you have to scroll left or right on the table to see all the metrics, or will need to hover over the column titles to see the full definition.
The additional available metrics are split into different categories, one for the metrics related to each search engine, with general keyword information under Attributes, and general results metrics under SERP.
Google Change - The difference in Google rank between the current time period and the previous time period
Bing Change - The difference in Bing rank between the current time period and the previous time period
Google Mobile Change - The difference in Google Mobile rank between the current time period and the previous time period
Google Local Change - The difference in Google Local rank between the current time period and the previous time period
Results - The number of total results returned by Google across the entire Internet for the keyword in question
Location - The location from which SERPs are being emulated for the keyword in question
Language - The language used for the SERPs emulation for this keyword
Volume - The number of unique Google searches per month
Google URL - The exact URL found in the Google SERPs which results in a ranking position being counted
Bing URL - The exact URL found in the Bing SERPs which results in a ranking position being counted
Google Mobile URL - The exact URL found in the Google Mobile SERPs which results in a ranking position being counted
Tags - Any tags configured for this keyword (see separate article on keyword tagging)
Similar to the search engine metrics, those metrics will then be displayed in both the graphical display and the table view.