AgencyAnalytics

Matthew Davis

Tatum Savage

Aaron Gahn

SEO Tools

Track SERPs like a pro, and customize our rank tracker to meet your agency's specific needs

Rankings

Click "Add Keywords", choose your rank tracking location, and you're off to the races.

Add keywords for SERP tracking

When keywords are no longer needed, quickly and easily delete them from Rank Tracker.

Delete keywords from tracking

Click any individual keyword to view it's complete ranking history

View keyword ranking history

Open the settings slider and click to enable/disable Google, Google Local, Bing, and more

Add / remove search engines

Our dashboard allows you to specify one or more geo-targeted locations from which your SERP results will be emulated

Configure rank tracking locations

Toggle the locations column on/off and filter by location for both the dashboards and automated reports

Work with location-based metrics and filters

Apply a location filter, then delete keywords as normal

Delete all keywords for a single location

URL Scope determines which pages on a site are eligible to be reported in the Rank Tracker module.

Configure URL Scope

Open the settings slider and click the check boxes to enable or disable your desired search engines and metrics.

Enable or Disable SERP tracking metrics

Go to the campaign's settings and navigate to the Advanced tab. Enable or disable Google 3pack under Rank Tracker and click Save.

Enable/disable Google 3-pack setting

Integrating a Google Business Profile (GBP) is vital for accurate Google Local rankings.

Track rankings for a Google Business Profile

Filter by tag to better organize and analyze your keyword data

Manage tagged keywords in the Rank Tracker integration

Tick the box next to your selected keyword, and click the "tag" button at the top of the keywords column

Apply/remove custom keyword tags

We offer the option to "Star" important keywords in order to track your most crucial keywords more effectively.

Add/Remove starred keywords

There are two ways with which you can use the "Star" option to interact with the dashboard.

Manage starred keywords within the Rank Tracker integration

When adding keywords, select the rank tracking language from the drop down

Configure rank tracking language

Toggle the language column on/off and filter by language for both the dashboards and automated reports

Work with language-based metrics and filters in the Rank Tracker section

The colored "bar charts" display the number of your tracked keywords which fall into specific ranking ranges

Interpret the colored ranking charts

Use the "Add Keywords" button, and enter keywords like normal (with a different location)

Add new locations to existing keywords for rank tracking

Tick the box next to your first keyword, hold down "SHIFT", then tick the box next to your last keyword

Select all (or a range) of keywords

The Google Business Profile (GBP) CID number is typically displayed in either the URL or the GBP page source-code

Find the CID number for a Google Business Profile

Generate long-tail keyword variants alongside global monthly search data from your choice of data sources.

Get keyword suggestions

Click on a keyword in Rank Tracker, then select the SERP tab.

View SERP competition data for each keyword

SERPS can be verified in the dashboard for tracked keywords by using our "SERP link", with a screenshot of the most recent SERPs.

Manually verify SERPs

Select "Data Import" from the sidebar on your root dashboard, click "Import", then follow the prompts.

Bulk import historical keyword rankings from another provider

SERP features can be tracked alongside keywords for both Google and Google Mobile searches by turning on these metrics within Rank Tracker.

SERP feature definitions for Rank Tracker

SERP features may be returned for any keyword tracked in Rank Tracker.

Understanding SERP features keyword data

How To

Rank tracking is as much art as science, and rankings can vary based on location, URL, language and date. Incorrect Rankings? Start here.

Inaccurate rankings

Check to see if your keywords have different locations or languages by enabling those columns in your Rank Tracker dashboard settings

Duplicate keywords are shown in my campaign

This usually results from improper formatting of either a CSV file, or of the folder structure

I received an error message when importing historical rankings data

Troubleshooting

Google Change (and other keyword Change scores) show how rankings compare on the first vs. last day of your date range

Rankings Change Metrics Overview

Everything you need to know, to track rankings like a pro

Rank Tracker Overview

Overview

Tips on how to choose keyword locations, and whether to include the location within the keyword.

Location-based SERP tracking (best practices)

Best Practices

Tell our Rank Tracker which Google Business Profiles to track, and choose whether your Google rankings include or ignore the Google 3-pack.

Advanced keyword ranking settings

The "Google Mobile" data shows how your site is ranking on Google search results from mobile devices like smartphones and tablets.

What is Google Mobile in the Rank Tracker?

The "Google Local" data in our Rank Tracker shows how your Google Business Profile is ranking on Google Maps

What is Google Local in the Rank Tracker?

This is a list of top level domains we fetch keyword rankings for.

What top level domains (TLDs) do we support for rank tracking?

We fetch these results using the UULE parameter; only Google's search team knows exactly how those results are calculated

How are results emulated for state/province/national ranking locations?

Search volumes are reported at the national level for the location configured for each keyword

Are search volumes global or local?

All search volumes reported in our rankings integration are "exact match"

Are the search volumes displayed broad match or exact match?

Google: 100, Local: 20, Bing: 50, Mobile: 100

How many positions does AgencyAnalytics  monitor for each search engine?

In order to fetch accurate multi-location Google Local SERPs, it's crucial to connect each GBP page that the client maintains

How do multi-location SERPs relate to the Google Business Profile?

Each keyword/location pairing counts toward your limit as a separate keyword

How are keyword/location pairs counted toward my account's keyword limit?

Yes, just use our standard "Export" functionality

Can I export ranking data?

Yes, just use our import function within your company's administrator account

Can I import historical keyword tracking data?

In order to obtain consistent metrics, rankings are updated once every 24 hours

How often are rankings updated?

Keyword/location pairings cannot be modified. Instead, add an additional location, and optionally delete the existing location

How do I edit the location for an existing keyword?

Determine which pages on a site will be pulled in for rankings using our 3 URL scope options.

How do the different URL scopes work?

SEO rankings can vary dramatically based on a variety of factors.

How does AgencyAnalytics fetch rankings?

With the proper permissions enabled, clients can add their own keywords

Can I allow clients to add their own keywords?

CSV files are not currently supported for adding keywords

Can I upload keywords using a .csv file?

Simply put, rankings labeled as "not found" mean your URL was not found in the top 100 SERP results.

What does it mean when a keyword is "not found"?

FAQs

Track link building campaigns and show clients the state of their backlink profile

Backlinks

Click "Add Backlink" and fill out all appropriate fields

Track a custom backlink

Open the backlink manager, click "Edit", then toggle from Unpublished to Published, or modify any other available data field

Edit a custom backlink

This article will explore each of the possible "Reasons Lost" codes from our backlinks section

Interpret "reason codes" for lost or deleted links

The Majestic.com API doesn't provide us with the ability to filter these data points by date

Why is there no date range option for the backlinks tracking area of the dashboard?

Proprietary metrics created by Majestic.com, and used as an industry standard for measuring link profile health.

What are "Trust Flow" and "Citation Flow"?

John Sexon

Josh Cunneyworth

Run site audits and analyze reported issues

Site Audits

A quick guide on what our site auditor's settings mean and what they do

Customize the Site Auditor Crawl Settings

We discuss how to analyze page-level tests and results.

View and analyze site audit pages

Navigate to Site Auditor within the campaign you'd like to run a one time audit, then edit your settings before running the audit.

Run a one time site audit

In Site Auditor settings, click edit, then select your frequency preferences from the available dropdown menus.

Schedule recurring site audits

Click the settings button at the top right to edit your crawl settings. You'll then enter the paths or URLs to be excluded from the auditor.

Exclude specific pages from being crawled

Once your audit has completed, view the issues/errors found by clicking each type of error

View audit issues and errors

Head to the site auditor's history tab and select the past audit you'd like to view results for.

View previous site audit results

Click the "Export" button at the top right, then choose either a PDF or XLS file, or a shareable web link.

Download site audit results

Head to the site auditor settings and select the past audit you'd like to compare with from the drop down menu.

Compare to a previous site audit

Head to the history tab in the site auditor, select the test data to remove and click the delete button.

Delete old site auditor data

Hover over the test or page you'd like to hide from your results, and click the eye icon next to it in order to dismiss it.

Ignore tests or pages in the site auditor

Click the settings button at the top right, and select "show ignored tests" or "hide ignored tests" from the drop down menu.

Show or hide ignored tests or pages in the site auditor

Allow our site auditor to crawl your website, or to set specific paths to be crawled.

Allow our site auditor via robots.txt and firewall

Identify what kind of 4XX error our site auditor is reporting and verify the link status at https://httpstatus.io

Verify "4XX Errors" reported by our site auditor

The site auditor checks the URL "example.com/robots.txt", and will report your robots.txt file as not found if it is missing at that URL.

Why can't the site auditor find the Robots.txt file on my website?

Use your browser's developer tools to confirm when our site auditor flags "nofollow" internal links on your website.

Verify "NoFollow Attributes in Internal Links" reported by our site auditor

Open the HTTP version of the website in a browser that has never visited the website. It should not redirect to HTTPS.

Verify "Missing Https Redirect" reported by our site auditor

Check your page's source code to verify the pages with missing canonical tags reported by our site auditor.

Verify "Missing Canonical Tag" reported by our site auditor

Verify all the pages with missing meta descriptions reported by our site auditor within your page's source code.

Verify "Missing Meta Description" reported by our site auditor

Verify the link status at https://httpstatus.io/

Verify "5xx errors" reported by our site auditor

Use your browser's developer tools to search for <title> on the pages reported by our site auditor to find all the duplicate titles.

Verify "Duplicate Titles" reported by our site auditor

Use your browser's developer tools to verify whether alt attributes are missing in the images reported by our site auditor.

Verify "Missing Alt Attributes" reported by our site auditor

To verify what our site auditor reports, use your browser's developer tools to search for <h1> to find all H1 instances on the page.

Verify "Multiple H1 Tags" reported by our site auditor

Verify what our site auditor reports using your browser's developer tools to find all the NoFollow external links within a page.

Verify "NoFollow Attributes in External Links" reported by our site auditor

To verify what our site auditor reports, access your website's robots.txt file to search for your website's sitemap.

Verify "Sitemap.xml not Found" reported by our site auditor

David Diaz

The Site Auditor will count both visible and invisible text and will report a "Low Word Count" warning if your page has less than 200 words.

How does the Site Auditor count the words on a page?

NoFollow links used to be treated as a directive by Google. However, these attributes are currently considered as a "hint".

Why does the Site Auditor crawl NoFollow links?

The site audit percentage score is a "grade" based on the issues we find, weighted by page depth and the importance of each issue.