Rankings are updated every seven days. To check when a keyword was last updated:

Step 1: Navigate to default dashboards, then select Rank Tracker.

Step 2: Hover over the keyword in question under the search engine column.

Step 3: The first piece of information will be a "last checked" time. For example, 10 hours ago.

Step 4: You can also enable a column showing the exact day when your keyword was last fetched. Use the Control icon at the top right to add these columns from your Metrics area across Google, Google Local, Google Mobile, and Bing.

Our Rank Tracker Integration monitors the following number of positions for each search engine:

Keywords auto-refresh on a weekly basis. Admin and Staff users have access to 4 on-demand refreshes per keyword each month. For example, if you track 500 keywords, you can manually refresh up to 2,000 keywords per month (500 keywords × 4 full refreshes).

To manually refresh:

Step 1: Open the Rank Tracker for the client

Step 2: Check the keyword(s) you want to refresh

Step 3: Click Refresh

"Not found" means the website associated with the Client you're tracking wasn't found in the top rankings for that keyword and location pairing, within the position limits listed in the table above.

If you believe the "not found" indicator is incorrect for any of your keywords, see "Troubleshoot Inaccurate Rankings" further down this article.

You can do so by adding the Rank Tracker "Keyword" table widget to your custom dashboard or report.

Currently, the only way to add new keywords is via the Add Keywords wizard, either by typing them in or copying and pasting a list.

Yes. You can manually import data into Rank Tracker from any source using our Import function. Alternatively, we support importing rankings directly from a number of other rank-tracking tools via these instructions.

Yes, you can export ranking data from Rank Tracker. This article will walk you through it.

Yes. You'll need to set the appropriate permissions within the client user's account. Find the steps to update Client permissions here.

In Rank Tracker, each keyword/location pairing counts as a separate keyword.

For example, if you're tracking 3 keywords across 3 locations, that's 3 keywords x 3 locations = 9 total keyword/location pairings counted against your account allotment. Search engines don't factor into this calculation.

You can't change the location of an existing keyword and location pair. Changing the location changes the SERPs, invalidating that keyword's ranking history.

Instead, you will need to delete the keyword from tracking, then add a new one with the updated location.

Search volumes are reported at the national level for the configured location at the keyword level.

For example, if you're tracking a keyword targeted to Helsinki, Finland, the search volume for that keyword is reported for Finland as a whole. This also applies if you're targeting a specific state or province, like California. The search volume will be reported for the entire United States.

Search volumes reported in our Rank Tracker integration are exact matches and are reported at the national level for the configured location.

Many customers ask what top-level domains we can fetch keyword rankings for. We support all TLDs listed under the public suffix list.

Please use the link above to find your client's website's TLD. If it's not listed on the public suffix list, we don't support it.

When using a city, we know Google returns results from the city's geographic center. Since they've never publicly shared how it determines the area when a state/province/country is used as the region, we consider it an "average" for the region.

We caution customers who use state/province/country locations, as these are not used to provide results to an individual searcher. Google always determines the searcher's location at least to the city level, even in an incognito browser.

Rank tracking is as much art as science, and rankings can vary based on location, URL, language, and date. If the rank you see in your dashboard doesn't match what you see elsewhere, check the items below first.

SERP rankings can vary dramatically based on factors like personal browsing history, time of day, and geographic location. The precise settings you configure in your AgencyAnalytics dashboard also have a major impact on how SERPs are reported.

Like most SERP trackers on the market, we're unable to fetch rankings for time periods before you actually added your keywords to our system.

Check that you're viewing a time period after you added your keywords. (Read more about configuring dashboard time periods.)

A clue that you may be viewing a time period in the past is seeing dashes ("-") instead of numerical rankings or "not found" indicators.

Geographic location can have a dramatic impact on SERPs. A site might rank #1 for a keyword in Detroit, but #27 in Omaha. Verify that you're tracking the location you intended by clicking the settings slider and turning on the "Location" column.

Learn more about location-based SERP tracking in this tutorial.

This is one of the most common causes of results appearing inaccurate. Customers often have the Google 3-pack setting toggled to Enabled in the dashboard, but on their end, they're counting the SERPs as though the setting is disabled.

To access this setting, open the Rank Tracker dashboard, click the settings slider icon, then select Settings, then Advanced Settings. This takes you to the Client's Rank Tracker settings page, where you can enable or disable the Google 3-pack option. Click Save to apply your changes.

Learn more about the Google 3-pack setting in this article.

Check for a typo in your Client URL, or a URL that's changed due to a redirect or other factors. We look for the Client URL you've set when checking your rankings. Check out this article to learn how to configure URL scope for rank tracking within your Client.

Our Rank Tracker looks for a URL when checking rankings, but Google often doesn't display a URL for Google Business Pages shown on Google, Google Mobile, or Google Local SERPs.

Because of this, if you want us to track Google Business Pages, we strongly recommend specifying the exact page(s) to track in your Client's settings area. This ensures we can always find those pages.

Once you specify a Google Business Page, your SERPs won't update immediately. They'll update at your usual daily ranking refresh time.

For the most accurate results, we recommend using our SERP link for manual SERP verification.

If you verify SERPs outside our platform, make sure you're using a method that prevents Google from using your personal browsing history, location, and other information as ranking factors.

Signing out of your Google account and/or using Google Incognito mode are not accurate methods for rank tracking. Incognito mode wasn't designed for rank tracking and doesn't hide your identity from sites like Google.

When manually checking rankings or using other rank-tracking tools, Google can easily tie your activity to your personal browsing history and physical location, then personalize the SERPs it shows you. Because of this, we recommend using a quality rank tracker, such as AgencyAnalytics, that anonymizes results.

Our Rank Tracker fetches rankings once every 7 days. If SERPs are highly volatile, rankings can vary even within a few minutes. When this happens, it's unlikely the SERPs fetched during our 7-day cycle will match live SERPs. If rankings appear outdated, you can manually refresh the keyword to pull the latest data from the search engine.

You can check whether Google SERPs are more volatile than usual (which usually signals a rolling algorithm update) using the Mozcast utility.

If you've just begun SEO work or are running a high-intensity SEO campaign, this can also cause localized volatility for your specific keywords. Volatility from either cause normally settles within a week.

Certain highly competitive niches, like legal services, plastic surgery, and gambling, tend to be perpetually volatile, making short-term changes difficult to interpret. In these cases, and in most other rank tracking situations, we recommend looking at medium and long-term trends rather than making decisions based on short-term data.

If you have any questions, please contact our friendly support team by following these instructions! We're available 24/5 to help 😄