This article covers the possible SERP features that could be displayed in Rank Tracker and their definitions.
Some SERP features, highlighted on the below table in green, will effect organic rankings. To learn how to interpret the SERP icons, and how they may impact organic rankings, please check out this article.
Feature | Definition |
Featured or Rich Snippet | Provides a direct answer to their search query; shown at the top of the page. Usually includes a block of text, a URL, and image. May affect organic rankings. |
Sitelinks | Provides a list of internal links to various pages within a website, directly in the search results. Appears below the main URL of a search result. May affect organic rankings. |
Indented Results | Displays additional pages from the same domain that may be relevant to the search. May affect organic rankings. |
Local / 3 Pack | Displays local businesses relevant to the search query. Appears at the top of the search results, usually for a local search such as "bookstores New York" or keyword "near me". May affect organic rankings. |
Knowledge Panel | Presents highly structured and authoritative data, aiming to give quick and reliable information. Usually displayed on the right side of the SERP on desktop, or at the top on mobile devices. Does not affect organic rankings. |
Image Pack (AKA Image Carousel) | Presents a row of images relevant to the search query. This pack of images usually appears as a row or block among search results. Does not affect organic rankings. |
People Also Ask | Provides a list of related questions based on the search query. When clicked, question expands into a brief answer and a link to the source website. Most often displayed near the top of the page beneath featured snippet. Does not affect organic rankings. |
Google Ads (separate for top & bottom) | Showcases ads or sponsored content with an Ads or Sponsored label. These can be shown throughout the organic results; usually displayed at the top or bottom of the page. Does not affect organic rankings. |
Twitter Carousel | Showcases recent tweets directly in results when a search query is closely related to recent Twitter activity, or specific account. May include a collection of recent tweets from one user, or tweets related to trending topics or events. Does not affect organic rankings. |
Shopping Ads (Product Listing Ads) | Displays a photo of a product, plus a title, price, store name, and more when a searched keyword matches products. Typically displayed at the top of search results. Does not affect organic rankings. |
Top Stories | Appears within Google Search when a search query is news-oriented. Features articles related to the search, and a link to more related articles on the News tab. Typically displayed at the top of search results. Does not affect organic rankings. |
Video Carousel | Displays a variety of thumbnails and quick video links for videos returned for the keyword searched. Typically displayed at the top of search results. Does not affect organic rankings. |
Hotel Pack | Displays hotels, pricing, availability relevant to the search query. Typically displayed at the top of search results. Does not affect organic rankings. |
