In December 2023 Meta announced that both Instagram and Facebook are moving to a new version of their API. In order to stay up to date with the latest metrics we're updating our Facebook and Instagram integrations to this new API on January 23, 2024.
Doing so will temporarily impact connected Facebook and Instagram integrations, and includes a few changes to Instagram metrics.
What this means for you
Unlike other API updates this won't cause Instagram or Facebook to disconnect completely, usually resulting in a widget error message. Instead, supported metrics should continue to update, while retired metrics will show zeros and new metrics will remain unavailable.
Additionally, you'll notice there are no profiles in the connections list when trying to switch Facebook or Instagram accounts.
Once we switch over to the new Facebook API, all connected Instagram and Facebook accounts will need to be reauthenticated. This will add your accounts back to the list of available connections.
To ensure your data remains up to date and uninterrupted for your clients, please follow the steps outlined in this article to reauthenticate both Instagram and Facebook.
Which metrics will be removed from Instagram?
The chart below outlines the metrics that are being retired from Instagram. In the column to the right we display what the replacement metric is, or if the metric has been removed.
Endpoint | Metrics | Retired/Changed | Endpoint changed to |
Account Analytics | Engagement | Changed | total_interactions |
Account Analytics | Engagement Rate | Changed | Taking into consideration total_interactions |
Account Analytics | Post Engagement Rate | Changed | Taking into consideration total_interactions |
Account Analytics | Post Engagements | Changed | total_interactions |
Account Analytics | Reel Engagement Rate | Changed | Taking into consideration total_interactions |
Account Analytics | Reel Engagements | Changed | total_interactions |
Account Analytics | Engagement Type | Retired | removed |
Stories | Exits | Retired | removed |
Stories | Taps Back | Retired | removed |
Stories | Taps Forward | Retired | removed |
After this update, engagement data will pull from the API endpoint total_interactions, however the metric title will remain Engagement.
Which metrics will be removed from Facebook?
At the time of this update no Facebook metrics will be removed or altered, the metric changes are specific to Instagram.