With our Google Analytics integration, you can easily present your clients with valuable analytics insights via dashboards and reports.

Click here to view all available Google Analytics metrics and learn what's possible with the Google Analytics integration!

To avoid a failed connection or error when integrating Google Analytics with a Client, the person connecting must have:

If the above requirements are met, simply follow these steps to connect:

After signing in, read the access information, then click Allow to authorize the connection. The window will load for a few moments before closing automatically.

The new account will now be authorized and added to the connections list. Select your account, then click 'Connect' at the bottom left to finish the process.

If your Google Analytics integration ever disconnects, you can learn how to easily manage a disconnected integration here.

Channel Type controls which underlying GA4 dimension is used to group your channel data; it's not just a display filter, it actually changes what's being measured.

Because each option uses a different attribution model and scope (event, session, or user), the numbers will differ. Neither is wrong; they're just answering different questions about your traffic.

Certain metrics are incompatible with the Default channel type. When one of these metrics is filtered by Default, the widget returns no data rather than an error.

To fix it, switch the Channel Type to Sessions (or another available option) using the filter on your dashboard or report. If the widget loads data after switching, the metric isn't compatible with Default.

Metrics that don't support the Default channel type include: ARPU, Average Purchase Revenue, ARPPU, Event Count, Event Count Per User, Events per Session, First-time Purchaser Conversion Rate, New Users, Purchaser Conversion Rate, Publisher Ad Impressions, Publisher Ad Clicks, User Engagement, Average Engagement Time, Average Engagement Time Per Session, Views, and Transactions.

When using the basic filter, AgencyAnalytics only lists the top 4,000 pages ordered by views. If your page isn't appearing, it likely doesn't have enough views to make the list.

Switch to the advanced filter, it doesn't have this limit and lets you search for any page.

A custom audience is tied to the account that set it up; it is not tied to the property. If user X created the custom audience, and you connected the Google Analytics integration using user Y's credentials, that custom audience won't show up within AgencyAnalytics unless you use user X's credentials or account.

Additionally, the custom audience will not appear in your AgencyAnalytics account if it contains fewer than 10 active users.

If event names include spaces in Google Analytics, they won't display on our end and will need to be renamed in order to show up. You can learn more about this here.

A line item only appears in a table widget if at least one of its metric values contains data. If all metrics return zero for a given event, that event is excluded from the table.

This error means your Google account is managed by an organization (Google Workspace), and the admin has restricted third-party apps from accessing account data. AgencyAnalytics is being blocked at the organization level.

To fix it, ask your Google Workspace admin to allow access to third-party apps for your account. These Google support articles walk through the steps:

This is expected behavior from GA4, not a data error. GA4 resets sessions at midnight, which can cause returning visitors to be counted as new users at the start of the next day. This occasionally causes the New Users count to exceed the Total Users count for a given date. The numbers will balance out as more users visit throughout the day.

This error occurs when too many GA4 API requests are sent simultaneously. Google enforces limits on how often data can be pulled, and AgencyAnalytics hits those limits when many GA4 widgets load simultaneously. The most common triggers:

The quota resets automatically, typically within an hour. If you're hitting this regularly, try reducing the number of GA4 widgets per section or splitting them across multiple dashboards.

The basic filter for Source/Medium is limited to the last 90 days to keep load times fast and avoid hitting Google's API rate limits. If you need data older than 90 days, switch to the advanced filter; it doesn't have this restriction.

No, the Source/Medium filter in AgencyAnalytics only mirrors the Source/Medium filter in GA4. It doesn’t work if you applied a Source-only or Medium-only filter in GA4’s native interface.

The basic filter shows only events from the last 240 days with a non-zero event count. Events outside that window or with no recorded activity won't appear in the list.

To see older events or events with zero counts, switch to the advanced filter.

These two filters measure different things and aren't interchangeable. The Page filter matches on the full page path and query string; it shows activity on a specific page regardless of how users entered the site. The Landing Page filter shows data for pages where users began their session.

Make sure you're using the right filter for what you're trying to measure.

This is because GA4's API provides two types of data: 'breakdown by date', which we use for the Roll Up table, and 'summary data', which we use for all other GA4 integration data. As the 'breakdown by date' data isn't always exactly aligned with the GA4 'summary data' and since the Roll Up table requires data to be saved, which we are only able to do with 'breakdown by date' data, this explains the occasional discrepancies you can see.

If you have any questions, please contact our friendly support team by following these instructions! We're available 24/5 to help 😄