What are filters?
Filters give you the option to help you organize or display a specific set of data in your reports and dashboards. For example, in the Google Ads integration, you can display data that is only related to the Display Network, or show data from the Search Network.
While in a report, you can filter the keywords in a Rank Tracker table by choosing a specific location, or by choosing a set of keywords that have been grouped together by a tag.
Where do I find my filters?
The filters are found in an integration's "Settings" slide-out, and whenever you customize a widget.
In the example below, you will see the following filters for the Google Ads integration:
Filter by Ad Campaign,
Filter data to show or hide PPC markup,
by Campaign Status,
by choosing to include Zero Conversions,
and lastly by showing or excluding Zero Impression stats,
How to apply filters in my dashboard and report widgets?
Applying a filter in a dashboard
Applying a filter is done by simply selecting an option from any of the available filter dropdowns, and the dashboard will immediately update with these new filter settings. You can also apply multiple filters at the same time.
After applying a filter, a message will appear on top saying "X Filter Applied".
Tip: if the dashboard data looks to be off, you can verify if removing unnecessary filters may help display correct data.
Applying a filter in a widget
Widget filters are accessed by going to the Edit Widget window, and this can be done by clicking on the ellipsis "..." that appears when you mouse over a widget and clicking Edit on the popup box.
Here's an example of the filters you will see in a Rank Tracker widget. Selecting any of the options below, and then clicking "Save Settings" will filter the keyword data in the widget.
Why do my filters reset?
Whenever an integration dashboard is opened or when you switch to another section, you will notice that any selected filters will reset as we will always report the metrics unfiltered. This way you will always have an unbiased view of your data.
Here's a tip if you want to save the filters from your integration dashboards: You can easily add what you see to your automated client reports via our "add to report" option.
This instantly creates a new section in a report, and this section will include the exact widgets and filters that you've set on the integration.
You simply need to click on the "export" button and then click on "+ Add To Report".
Why are filters different for each integration?
The filters are determined by the available metrics and API instructions for each platform. You will find an example below between Facebook Ads and Google Analytics.
In the example above, Facebook Ads has filters regarding "Attribution" and other options, while Google Analytics only has "Goals" and "Segments".
What is a keyword Tag?
It is a filter type that allows you to filter your keywords in the Rank Tracker dashboard or widgets.
You can access this on the Rank Tracker dashboard by simply clicking the "Settings" button located in the top-right of the page.
Ticking the Tag metric will display a Tag column. This column will show you the tags that a keyword is grouped under.
Proceed to the Filters tab and you will see Tags as one of its filter types.
Selecting a tag will filter the keywords in the Rank Tracker.
How do I add or apply a Tag?
You can add tags at the same time you are adding new keywords. Just simply click on the "Add Keywords" button located in the top right of the dashboard.
The Tags section appears as the last step. You can add a new tag or select an existing one from the list.
To add tags to existing keywords, simply tick the box next to a keyword, and then click on the "Tag" button that appears.
After which, a small box will pop out allowing you to type in a new "Tag" or select an existing one from the list. Click Save to confirm the change.
Tip: A keyword can have multiple tags.
How to filter Tags in Reports?
You can easily access this widget setting's window by customizing a widget in a dashboard or in a scheduled report.
Selecting a tag from the list will filter the keywords with that tag. While the "No Tags Applied" setting solely means it will show all keywords in the widget.
This is extremely helpful in scenarios where you want a widget to display keyword performance from a specific Tag group.
How to detach a Tag from a Keyword
Tags must be removed one by one, on a keyword by keyword basis. To remove a tag from a keyword, first, enable the "Tags" column from within the Metrics list.
Then, click the "X" icon on the tag that you wish to remove. This step only detaches the tag from the keyword, the tag will still exist in the platform.