What are filters?
Filters give you the option to help you organize or display a specific set of data in your reports and dashboards. For example, in the Google Ads integration, you can display data that is only related to the Display Network, or show data from the Search Network.
Some integrations have advanced "contains" filters, which you can learn more about here.
Where do I find my filters?
The filters are found under the filter menu on integration dashboards and whenever you customize a widget.
In the example below, you will see the following filters for the Google Ads integration:
Filter by Ad Campaign,
ad Campaign Type,
by Network,
Filter data to show or hide PPC markup,
by ad Campaign Status,
by choosing to include Zero Conversions,
and lastly by showing or excluding Zero Impression stats
plus, some advanced filter options
How to Apply Filters to Dashboard and Report Widgets
Applying a filter in a dashboard
Applying a filter is as simple as selecting an option from any of the available filter dropdowns. The dashboard will immediately update with the new filter settings. You can also apply multiple filters at the same time.
When filters are applied, a notation will show in the top navigation bar to highlight how many are active.
Applying a filter in a widget
Widget filters can be accessed by going to the Edit Widget window, clicking on the ellipsis "..." that appears when you mouse over a widget, and clicking Edit on the drop-down.
Below is an example of filters available on a Rank Tracker bar graph. Click the dropdown, then select a different option to filter the bar graph.
Why do my filters reset?
Whenever an integration dashboard is opened or when you switch to another section, you will notice that any selected filters will reset. We will always report the metrics unfiltered, so you will always have an unbiased view of your data.
Here's a tip if you want to save the filters from your integration dashboards: You can easily add what you see to your automated client reports via our "add to report" option.
This instantly creates a new section in a report, which will include the exact widgets and filters that you've set on the integration.
You simply need to click on the "export" button and then click on "+ Add To Report".
Why are filters different for each integration?
The filters are determined by the available metrics and API instructions for each platform. You will find an example below between Facebook Ads and Google Analytics.
Facebook Ads
Google Analytics
In the example above, Facebook Ads has filters regarding "Attribution" and other options, while Google Analytics only has "Goals" and "Segments."
