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Connect GroundTruth

This article covers how to connect GroundTruth to a Client in AgencyAnalytics, plus data access details and visit metric delays.

Written by AgencyAnalytics Team

Groundtruth

GroundTruth is an advertising platform that uses location data and real-world consumer behavior to reach people across channels, drive in-store visits, and measure ROI. Once you connect GroundTruth, you can pull in campaign and ad data for your reports.

  • 365 days of historical data available

  • Data updates daily for the previous day


Before You Start

To avoid a failed connection or error when connecting GroundTruth to a Client, the person connecting needs the following:

  • API Key

  • User ID

  • Tenant ID

You may need to contact your GroundTruth representative to generate these credentials.


Connect GroundTruth

Once you have your API Key, User ID, and Tenant ID, follow these steps to connect GroundTruth to a Client.

Step 1: Open the Client where you'd like to connect GroundTruth.

Step 2: Click Data on the client menu.

Step 3: Click the Connect Source button in the upper-right corner.

Step 4: Search for GroundTruth in the search bar at the top, then click the GroundTruth card.

Step 5: Click the gray Plus (+) sign at the bottom, then enter your API Key, User ID, and Tenant ID in the relevant fields and click Save.

Step 6: On the following page, click the circle to the left of the account or sub-account you want to see data for in this Client.

Step 7: Click Connect to finalize the connection.


FAQ

Why does GroundTruth Visits data take so long to update?

GroundTruth takes up to 3 weeks to finalize visit data on their end before it becomes available through their API. This is expected behavior on GroundTruth's side, not a bug in AgencyAnalytics. AgencyAnalytics re-checks the last 25 days of GroundTruth data daily, so visits will update automatically once GroundTruth verifies them.


What to Check Out Next


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