Benchmarks
Benchmarks let you compare your clients' most important metrics directly against industry medians over the last 30 days. This makes it easier to develop content strategies, define workflows, and improve client communication.
Compare a client metric against industry medians
Refine the comparison by industry or country
Add a Benchmarks graph to a client dashboard or report
Find more information on Forecasting here, and Anomaly Detection here.
Find Benchmarks for a Client
Benchmarks live inside each client's account, on a dedicated tab.
Step 1: Go to the desired Client.
Step 2: Click the Benchmarks tab at the top of the page.
Compare a Metric Against Industry Medians
Once you're on the Benchmarks tab, you can choose any metric and see how your client's performance stacks up against industry medians.
Step 1: Click Metric is in the upper left of the Benchmarks page.
Step 2: Search for the metric you want to compare.
The Benchmarks graph will update to show how this metric performs across all industries.
You can refine the comparison by industry or country using the Filters menu at the top of the page.
Read the Benchmarks Graph
The Benchmarks area graph shows a visual comparison of your client's performance for the metric you've selected against industry data.
There are 7 key points to understanding the Benchmarks graph:
Your metric value currently
The midpoint value in the benchmark dataset
Inter quartile, where 50% of companies perform in this range
Bottom quartile, where 25% of companies perform in this range
Top quartile, where 25% of companies perform in this range
How you currently perform against the median value
Benchmark confidence score
High: a substantial data sample size, indicating a high level of confidence in the results
Medium: a moderate data sample size, indicating a reasonable level of confidence in the results
Low: a limited data sample size, suggesting lower confidence in the results
In one example, a client has 4,174 Facebook followers. This puts them well ahead of the industry median, outranking 67% of companies.
Selecting the correct industry is important to ensure the benchmark is accurately comparable to your client's metric. In the following example, the selected industry doesn't match the client's actual industry.
With the wrong industry selected, the median number of Facebook followers is much lower. This moves the client's value far to the right, since 4,174 followers greatly outnumber others in this unrelated industry.
The median benchmark value displayed for monetary metrics is displayed in USD.
Add a Benchmarks Graph to a Dashboard or Report
A Benchmarks area graph can be added to a client dashboard as a widget or as a section in a client report.
Add to a Dashboard
Step 1: From the Benchmarks page, hover over the Benchmarks graph.
Step 2: Click the Ellipsis menu (only visible on hover) in the upper right of the graph.
Step 3: Click Add to Dashboard in the drop-down menu.
Step 4: Select the dashboard for the relevant client to add the widget to.
Add to a Report
Step 1: Click the Share icon in the upper right corner of the Benchmarks page.
Step 2: Click Add to Report.
Step 3: Create a new report, or add the graph to an existing report by clicking the report name.
đŹ Need additional help?
If you have any questions, please contact our friendly support team by following these instructions! We're available 24/5 to help đ