Benchmarks
Easily accessing benchmarks for your client metrics can help with developing content strategies, defining workflows, and improving client communication.
Benchmarks enable you to compare your clients' most important metrics directly against industry medians over the last 30 days. The Benchmarks tool is only available to Admin and Staff users on some of our subscribed plans.
Using Benchmarks
To locate Benchmarks, first, navigate to the client campaign for which you wish to view performance insights. Next, click the Insights icon in the left-hand menu to open the Benchmarks page.
Click the Metrics drop-down on the Filters menu to the right, then search for and click the metric you want to benchmark. The Benchmarks graph on the left will update to display helpful insights into how this metric performs across all industries.
To show more specific data to your client, refine the data by industry by clicking the Industry drop-down in the filters menu on the right, then search for and click the relevant industry.
Reading the Benchmark graph
The Benchmarks area graph displays a visualization of your clients' performance for the metric you've selected.
There are 7 key points to understanding the Benchmarks graph:
Your metric value currently
The midpoint value in the benchmark dataset
Inter quartile - 50% of companies perform in the range
Bottom quartile - 25% of companies perform in this range
Top quartile - 25% of. companies perform in this range
How you currently perform against the median value
Benchmark confidence score
High - Substantial data sample size, indicating a high level of confidence in the results
Medium - Moderate data sample size, indicating a reasonable level of confidence in the results
Low - Limited data sample size, suggesting lower confidence in the results
In this example, our client has 4,174 Facebook Followers. This puts them well ahead of the median total for their industry, outranking 67% of companies.
Selecting the correct Industry is vital to ensuring the Benchmark is accurately comparable to your client's metric. In the next example, the selected Industry doesn't match that of our client's company.
With the wrong industry selected, the median number of Facebook Followers is significantly less. This moves our value to the far right, as our 4,174 Followers greatly outnumber others within this industry.
Add a Benchmarks graph to a dashboard or report
A Benchmark area graph can be added to a dashboard as a widget or as a section to a report.
From the Benchmark page, hover over the Benchmark graph, then click the ellipsis menu in the upper right. In the drop-down menu, click Add to Dashboard, then select the dashboard within this campaign to which the widget should be added.
To add the Benchmark graph to a Report, click the Share icon in the upper right corner, then click Add to Report. Create a new report, or add to an existing one by clicking the report name.
💬 Need additional help?
If you have any questions, please contact our friendly support team by following these instructions! We're available 24/5 to help 😄