Below are some example formulas that can be used with the custom metrics feature. To learn how to create, edit and manage custom metrics, click here.
Custom Metrics are only available on some of our plans, for more information check out our pricing page.
Gross Profit
Review how well your ad campaigns are converting into actual sales.
Platforms: WooCommerce or Shopify, Facebook Ads
Metrics:
WooCommerce Total Sales
Shopify Total Sales
Facebook Ads Amount Spent
Formula: (ecommerce platform) Total Sales - Facebook Ads Amount Spent
Total Ad Spend
Evaluate your ad spend across all your platforms and campaigns.
Platforms: Microsoft Advertising (Formerly Bing Ads), Facebook Ads, Google Ads, Twitter Ads, LinkedIn Ads.
Metrics:
Microsoft Advertising Cost (campaign analytics)
Facebook Ads Amount Spent
Google Ads Cost (ad analytics)
Twitter Ads Cost (campaign analytics)
LinkedIn Ads Cost
Formula: Microsoft Advertising Cost + Facebook Ads Amount Spent + Google Ads Cost + Twitter Ads Cost + LinkedIn Ads Cost
Facebook and Google Ad Clicks
View the total number of clicks your ads are getting.
Platforms: Facebook Ads, Google Ads
Metrics:
Facebook Ads Clicks
Google Ads Clicks (ad analytics)
Formula: Facebook Ads Clicks + Google Ads Clicks (ad analytics)
Cost Revenue Ratio
Measure the efficiency of your expenses to your earnings.
Platforms: Google Ads, Facebook Ads, Shopify, WooCommerce
Metrics:
WooCommerce Total Sales
Shopify Total Sales
Facebook Ads Amount Spent
Google Ads Cost (ad analytics)
Formula: (Google Ads Cost (ad analytics) + Facebook Ads Amount Spent) / WooCommerce or Shopify Total Sales
Phone Conversion Rate
Review your PPC Ad clicks to calls conversion rate
Platforms: Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Adroll, Microsoft Advertising, Centro, Simpli.fi, Phone Wagon, Avanser, Call Source, Call Tracking Metrics, CallRail, Delacon, DialogTech, Google Business Profile, Marchex, Twilio, WildJar, Synup.
Metrics:
Clicks
Google Ads clicks (ad analytics)
Facebook Ads clicks (ad analytics)
LinkedIn Ads clicks (ad analytics)
Twitter Ads clicks (ad analytics)
Adroll clicks
Microsoft Advertising clicks (ad analytics)
Centro analytics clicks
Simpli.fi clicks (ad analytics)
Calls
Any "calls" metric from the platforms named (as only one "calls" type is listed)
Formula: (Call tracking platform Calls / PPC Platform Clicks) * 100
Average Cost Per Lead
Estimate your campaign's cost-effectiveness across your PPC platforms.
Platforms: Facebook Ads, Google Ads, Google Analytics, Google Business Profile
Metrics:
Facebook Ads Amount Spent
Google Ads Cost (ad analytics)
Google Business Profile Calls
Google Analytics Unique Events
Facebook Ads Messaging Conversations Started
Facebook Leads (ad analytics)
Formula: (Facebook Ads Amount Spent + Google Ads Cost) / (GBP Calls + GA Unique Events + Facebook Messaging Conversations Started + Facebook Leads)
ROAS (Facebook Ads and Google Ads)
Compare your revenue to the cost of your ad campaigns.
Platforms: Facebook Ads, Google Ads
Metrics:
Facebook Ads Website Purchases Conversion Value
Google Ads Value Conv. (ad analytics)
Facebook Ads Amount Spent
Google Ads Cost (ad analytics)
Formula: (Facebook Ads Website Purchases Conversion Value + Google Ads Value Conv) / (Facebook Ads Amount Spent + Google Ad Cost)
