Our custom metric creator allows you to combine multiple metrics from different integrations, and apply calculations to that data. These custom metrics can then be added as widgets to reports and custom dashboards.
There are limitless calculations that you can make; some examples include:
Calculating total marketing spend by adding spend from all ads integrations
Finding the average conversion rate across a handful of analytics channels
Determining cost per phone lead by dividing ad spend by calls received
Note: This feature is only available on some of our plans. If you're unsure if you have access, check our pricing page or reach out to our support team.
How to create or edit a custom metric
In this example, we'll create a custom metric that averages cost per click across Bing Ads, Google Ads, and Facebook Ads.
From within a campaign, click 'Settings' in the bottom left of your screen.
Then, click the 'Custom Metrics' tab in the top menu and click 'Create Metric'.
You'll be presented with a screen where you can create your custom formula.
In the Name field, we'll be calling our custom metric 'Average Cost Per Click - All Advertising'. This is the name that will show when adding the metric as a widget.
The Data Type determines how the metric will be displayed: As an integer (whole number), float (with 2 decimal places), currency, or percentage.
We'll be using 'currency' as we will be dealing with cost per click.
We'll also be setting a Description, which allows you to type some short text describing your metric (helpful if you need to refer back to it later).
In the Formula field, you can find the exact metrics to use in your formula by clicking into the field, or you can type the metric names out.
We're going to be choosing our metrics here, starting with Bing Ads Average CPC.
Adding operators is as simple as typing them and selecting the operator, or by finding them from the contextual menu.
We now have our completed formula which will calculate the average of our three metrics.
The formula follows the standard method of finding an average by adding the items together and then dividing by the number of items.
Once you are happy with your formula, click 'Update'.
The custom metric will then be shown in the list.
Adding custom metric widgets to reports and dashboards
When adding your widget, select Misc > Custom Metric and then choose if you'd like to add a Stat widget, Sparkline Chart, Line Chart, or Bar Chart.
Alternatively, you could search for "custom metric" in the search field.
You'll be prompted to choose the exact custom metric to display. Select your custom metric, then hit 'Save'.
After saving the widget you'll be able to see the result of your custom metric.