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Create custom metrics
Create custom metrics

Build custom metrics in your campaign's settings area, then add them like you'd add any other widget to a report or dashboard.

Matthew Davis avatar
Written by Matthew Davis
Updated over a week ago

Our custom metric creator allows you to combine multiple metrics from different integrations, and apply calculations to that data. These custom metrics can then be added as widgets to reports and custom dashboards.

There are limitless calculations that you can make; some examples include:

  • Calculating total marketing spend by adding spend from all ads integrations

  • Finding the average conversion rate across a handful of analytics channels

  • Determining cost per phone lead by dividing ad spend by calls received

Note: This feature is only available on some of our plans. If you're unsure if you have access, check our pricing page or reach out to our support team.

How to create or edit a custom metric

In this example, we'll create a custom metric that averages cost per click across Microsoft Advertising (Formerly Bing Ads), Google Ads, and Facebook Ads.

From within a campaign, click 'Settings' in the bottom left of your screen.

Then, click the Custom Metrics from the settings page menu, and click 'Create Metric'.

You'll be presented with a screen asking if you want to create a brand new custom metric or clone an existing one.

For the sake of this example, click on "Create a new custom metric". For the exact steps on cloning an existing metric, you can find them here.

Fill in the fields in the next screen that pops up, each field is described below.

In the Name field, we'll be calling our custom metric 'Average Cost Per Click - All Advertising'. This is the name that will show when adding the metric as a widget.

The Data Type determines how the metric will be displayed: As an integer (whole number), float (with 2 decimal places), currency, or percentage.

We'll be using 'currency' as we will be dealing with cost per click.

We'll also be setting a Description, which allows you to type some short text describing your metric (helpful if you need to refer back to it later).

In the Formula field, you can find the exact metrics to use in your formula by clicking into the field, or you can type the metric names out.

We're going to be choosing our metrics here, starting with Microsoft Advertising Average CPC.

Adding operators is as simple as typing them and selecting the operator, or finding them from the contextual menu.

We now have our completed formula which will calculate the average of our three metrics.

(Microsoft Avg CPC + Google Avg CPC + Facebook Avg CPC) / 3

The formula follows the standard method of finding an average by adding the items together and then dividing by the number of items.

Once you are happy with your formula, click 'Create'.

The custom metric will then be shown in the list.

Adding custom metric widgets to reports and dashboards

Once you've created a custom metric, add it like any other widget to your custom dashboard or to reports.

When adding your widget, select Custom Metric and then choose if you'd like to add a Stat widget, Sparkline Chart, Line Chart, or Bar Chart.

You will then click and drag the custom metric you would like into your report.

After dragging the widget you'll be able to see the result of your custom metric.

Note: If you see "an error occurred" after saving your widget, please check that your custom formula is valid and that the integrations relating to your custom formula are connected properly.

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