Matomo
Matomo is an open-source web analytics platform that enables businesses to track, analyze, and optimize website traffic while maintaining full data ownership and privacy compliance.
API and Data Access
Click here to view all available Matomo metrics and learn what's possible with the Matomo integration!
đ Connect Matomo
To avoid a failed connection or error when integrating Matomo to a Client, the person connecting must have:
View access to the sites they'd like data from
Valid auth token from Matomo
If the above requirements are met, simply follow these steps to connect:
Open the Client where you'd like to connect Matomo, then click the Data Sources tab at the top.
Click the blue Connect Data Source button in the upper right corner of the page.
Search for Matomo in the search bar at the top, then click the Matomo card.
Click Connect New Account to launch the authorization window, or if you've previously connected an account, click the gray + sign at the bottom.
On the next page, enter your server's URL and a valid auth token from Matomo.
Once you have entered the information, click Save at the bottom left to finalize the connection.
â Matomo FAQ
What is the token_auth and where can I find this token?
The auth token is a private key that enables a third party to securely access your Matomo data via API. Please review this help article from Matomo to find your auth token.
How do I match up my Matamo Revenue metrics within the Matomo integration to my Revenue metrics on the native Matomo platform?
Below is a table showing common native Matomo Revenue metrics alongside their corresponding AgencyAnalytics Matomo Integration Revenue metrics:
Native Matamo Revenue Metric | Matomo Integration Revenue Metric |
Revenue by Search Engine, Social Network, or Channel | Acquisition Revenue |
Revenue by Browser or Country | Visitor Revenue |
Product Revenue Totals | Product Revenue & Goal Revenue |
How do I resolve the "Segment you requested has not yet been created in the Segment Editor so the report data has not been pre-processed" error?
This error message appears when you attempt to use (or go to a section that uses) the Channel filter without the Channel Type or Referrer Type segment enabled within the native Matomo platform (this can be enabled within the native Matomo platform as per this guide.)
đŹ Need additional help?
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