☎️ WhatConverts
WhatConverts is a lead tracking and reporting platform that helps businesses see where their leads come from and understand which marketing efforts work best.
API and Data Access
Requires WhatConverts Pro plan subscription to pull data
API limits fetchable records to 20,000; it may affect longer date ranges
Click here to view all available WhatConverts metrics and learn what's possible with the integration!
🔌 Connect WhatConverts
To avoid a failed connection or error when integrating WhatConverts to a Client, the person connecting must have:
A WhatConverts API token
And a WhatConverts API secret key
If the above requirements are met, simply follow these steps to connect:
Open the Client where you'd like to connect WhatConverts, then click the Data Sources tab at the top.
Click the blue Connect Data Source button in the upper right corner of the page.
Search for WhatConverts in the search bar at the top, then click the WhatConverts card.
Click Connect New Account to launch the authorization window.
Enter the WhatConverts Token & Secret for the account you wish to connect to, then select Save at the bottom left.
❓ WhatConverts FAQ
How do I view WhatConverts Custom Fields data?
To view Custom Fields data, hover over the sidebar on the left and click Call Tracking. On the WhatConverts prebuilt dashboard, scroll down to the table widget at the bottom of the page. From here, click on the date for the desired call. Then a slideout will open in the right side of the screen, displaying multiple information from the WhatConverts Custom Field section, as well as from the Field Mapping and Lead Intelligence sections.
How do I add WhatConverts Custom Fields data to a dashboard/report?
In order to add WhatConverts Custom Fields data to a dashboard/report, you can create a table widget for Custom Fields. Then you can select in the desired information on the Custom Field filter.
Why can't I add WhatConverts data to Rollup reports or dashboards?
WhatConverts is not part of available integrations to choose from for Rollup reports/dashboards as of now as data warehousing isn't yet available for the WhatConverts integration. Once data warehousing has been made available for WhatConverts, WhatConverts data can then also be added to Rollup reports & dashboards.
Can I fast forward audio within the WhatConverts integration?
Although you can listen to audio within the WhatConverts integration, you will not be able to fast-forward audio.
Do we need to use the same timezone within the AgencyAnalytics client settings compared to what is used within the native WhatConverts account?
Yes, if you see discrepancies, please check if the timezones matchup within the client settings and the native WhatConverts account.
Can I add the data from the Custom Fields slideout to my dashboards/reports?
No. At the moment this data is only available within the interface in the WhatConverts integration dashboard.
Can I connect a WhatConverts sub-account?
Yes! You can connect individual WhatConverts profiles by generating an API key for that profile and entering that as the API token.
Note: if you connect using your parent account's API key, AgencyAnalytics will pull data for the parent account, not the sub-account. Make sure you're generating and using the API key specific to the sub-account you want to connect.
Why am I seeing an error message on my WhatConverts widgets?
Some WhatConverts plans have daily API request limits. When those limits are exceeded, WhatConverts stops sharing data until the limit resets the following day on WhatConverts' schedule.
{"error_message": "Total request exceeded for the day." }The daily limit depends on how your WhatConverts account is connected:
Profile Key — up to 1,000 requests per day
Master Key — up to 10,000 requests per day
If you're regularly hitting your limit, switching to a Master Key connection may help. You can generate a Master Key from your WhatConverts account settings. See the WhatConverts API overview for details.
Why do my WhatConverts Google Ads numbers differ from what I see in my WhatConverts dashboard?
This is usually caused by an attribution model mismatch. AgencyAnalytics pulls WhatConverts data using First-Click attribution, which is WhatConverts' default attribution model: the first click that brought a user to the site gets credit for the lead.
However, WhatConverts allows you to choose a different attribution model for your Google Ads connection specifically. If your native WhatConverts dashboard is using a different attribution model, the numbers will differ from what appears in AgencyAnalytics.
To get matching data across both platforms, make sure First-Click attribution is selected in your WhatConverts Google Ads connection settings.
How can I verify that my connected WhatConverts account matches the native WhatConverts account?
To verify this, check the first set of digits found in the Settings slide out of your connected WhatConverts integration:
Then compare this to the ID found in the URL of your native WhatConverts platform. The id is after /profile, for example: app.whatconverts.com/profile/xxxxx as shown below. If this matches up, this means that this exact account has been connected within the WhatConverts integration.
💬 Need additional help?
If you have any questions, please contact our friendly support team by following these instructions! We're available 24/5 to help 😄




