StackAdapt
The AgencyAnalytics StackAdapt integration lets you build a dashboard or an automated report that shows your client's programmatic campaign performance across display, native, and video.
Build dashboards and automated reports with StackAdapt data
Track campaign performance across display, native, and video
Access a variety of StackAdapt widgets once connected
View all available StackAdapt metrics to learn what's possible with this integration.
API and Data Access
There's a 24-hour delay in syncing data with the API
AgencyAnalytics can only pull up to 12 months of data
AgencyAnalytics currently supports the latest GraphQL API.
Before You Start
To connect StackAdapt without a failed connection or error, the person connecting must have a StackAdapt GraphQL API key.
Connect StackAdapt (GraphQL API)
Follow these steps to connect StackAdapt using the GraphQL API.
Step 1: Open the Client where you'd like to connect StackAdapt, then click the Data tab at the top.
Step 2: Click the blue Connect Source button in the upper right corner of the page.
Step 3: Search for StackAdapt in the search bar at the top, then click the StackAdapt card.
Step 4: Click Connect New Account to launch the authorization window. If you've previously connected an account, click the gray Plus (+) symbol at the bottom instead.
Step 5: Select GraphQL Key under API version.
Step 6: Enter your StackAdapt GraphQL key, then click Save.
Step 7: Once you've added the GraphQL key, select the account you'd like to connect from your list of available accounts.
Step 8: Click Connect to complete the integration setup.
Once connected, you can add a variety of StackAdapt widgets to dashboards and reports.
You can also watch this recording of the StackAdapt integration connection steps:
Updating to StackAdapt GraphQL API
AgencyAnalytics is deprecating the use of the REST API key to connect to StackAdapt as of November 9, 2026. You'll need to reconnect using your GraphQL API key to continue displaying data.
Connecting to GraphQL not only prevents disconnection issues from the REST API deprecation, it also gives you access to five new metric sections:
Publishers: Get a breakdown of your StackAdapt performance (impressions, clicks, conversions, and more) organized by publisher. Filter by Campaign or Campaign Group
Demographics: Explore your StackAdapt data across age, gender, and country. This data is warehoused, so you'll have up to 365 days to work with. Age and gender data aren't always available. Sometimes, detailed StackAdapt data is only available for a country, city, or zip code
Conversions: Check your real-time StackAdapt conversion data. Filter by Date, Campaign, or Campaign Group
Reach & Frequency: View your Reach & Frequency insights from StackAdapt. This data is also warehoused with 365 days of history and can be filtered by Campaign
Footfalls: View your real-time StackAdapt footfall data, with filters available for Date and Campaign
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