NoFollow attributes are tags on a link that tell search engines not to count that link when ranking search results. They can be useful when the destination link is not relevant, or you don't fully trust the page you're linking to. However, the impact of NoFollow links on your SEO has been subject to debate for over a decade, and it's best practice not to abuse them, especially on your internal links.
Although it might make sense to add a NoFollow attribute to an internal login or signup URL that is irrelevant to search engines, it's generally recommended to add rules to your robots.txt file as an alternative. This prevents search engines from crawling these pages, and allows you to avoid using NoFollow attributes on internal links.
If you're unsure whether our site auditor is reporting NoFollow links correctly, you can easily verify this yourself. Here's how.
How to find NoFollow attributes in internal links on your website
Navigate to the SEO --> Site Auditor dashboard module. Click "NoFollow Attributes in Internal Links" to see more information about which URLs have been reported with this warning.
The dashboard will show you a list of pages with NoFollow attributes in internal links. Copy the link URL to your clipboard and then click the page URL (colored in grey) to open it in a new tab.
Once the new page has opened, right-click and select "inspect".
The developer tools will open on the right or bottom of your screen. Select the “Elements” tab.
All the way to the right of the search bar, you will find the count of found matches. Use the arrow next to it to find where the NoFollow internal link is placed within the code.
If you've looked for this attribute across all the found matches and do not find it on your page, reach out to our customer support team for assistance.