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Connect Google Ad Manager

This article covers how to connect Google Ad Manager to AgencyAnalytics, as well as the data requirements and available metrics.

Written by AgencyAnalytics Team

Google Ad Manager

Google Ad Manager helps businesses maximize their ad revenue by managing and delivering ads across websites, apps, and platforms. With the Google Ad Manager integration, you can pull vital performance metrics across ad campaigns to build your client's dashboards and reports.


Before You Start

To avoid a failed connection or error when connecting Google Ad Manager to a client, keep the following in mind:

  • The API must be enabled in Ad Manager

  • The person connecting the account must have view and manage campaign permissions for the account being connected

  • The initial data fetch and backfill of historical data takes 14+ hours

  • New data typically takes around 24 hours to display


Connect Google Ad Manager

Once you've confirmed the account has the correct permissions and the API is enabled, follow these steps to connect Google Ad Manager to a client.

Step 1: Open the Client where you'd like to connect Google Ad Manager, then click the Data Sources tab at the top.

Step 2: Click the blue Connect Data Source button in the upper right corner of the page.

Step 3: Search for Google Ad Manager in the search bar at the top, then click the Google Ad Manager card.

Step 4: Click the gray Plus (+) sign at the bottom to open the authorization window, then follow the prompts in the OAuth window to verify and finalize the connection.

Step 5: On the next page, click Allow at the bottom right of the pop-up window to let AgencyAnalytics access the information from the Google Ad Manager account. The authorization window will load for a moment before closing.

Step 6: Locate the correct account in the connection list, then click the circle to the left of the account to select it.

Step 7: Click Connect in the bottom left to finalize the connection.


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