Configure Agency Markup
Our Agency Markup feature allows you to add your agency's margin percentage to each paid ads integration. This allows you to display the total cost in your report, while hiding your actual base cost from the client.
Configure account-wide Agency Markup
Agency Markup can be automatically applied to all campaigns in your account at once. To access these settings, click on your user icon in the top right corner and choose "Profile".
Alternatively, Agency Markup is also accessible through Settings in the sidebar, if you are not actively in a campaign.
Next, click Agency Markup from the settings page menu. Here you can specify different markup percentages for each of available paid ad integration.
The Agency Markup settings will be applied to all campaigns in your account unless a different markup was specified for individual campaigns.
Configure campaign-level Agency Markup
You can specify a different Agency Markup for individual campaigns, and these settings will override any account-wide markup you may have.
To access campaign-level Agency Markup settings, click "Settings" at the bottom of the left side menu.
Then, select Agency Markup from the settings page menu. On the Agency Markup page, you'll be able to change the markup percentage for each of our paid ad integrations.
Note that if you'd like to revert back to account-wide markup, simply delete the campaign-level markup. If you'd like to apply no markup within a campaign, simply enter 0 (zero) as the campaign-level markup.
How to calculate markup
It's important not to get confused between the commission you charge and your Agency markup.
A markup creates profit margin by applying a rate increase towards your client's PPC ad spend. Whereas your commission is a percentage of the total cost (ad spend + markup).
Let's take a look at a brief example:
If you spent $1,000 on PPC ads on behalf of your client and you added a 50% markup, the math would look like this:
1,000 x 0.5 = 500
The markup amount is $500 and the total cost to your client would be: $1,000 + $500 = $1,500.
Now, what's your commission? It's $500.
And, your commission rate? 500/1500 = 0.33 ---> 33%
In this example the markup is 50%, but your commission is 33%.
If you charge a 50% commission to this same client, you would want to add a markup of 100%.