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Configure Agency Markup
Configure Agency Markup

Set agency markup for your entire account from the profile settings, or configure it for individual campaigns in campaign settings

Matthew Davis avatar
Written by Matthew Davis
Updated over a week ago

Configure Agency Markup

Our Agency Markup feature allows you to add your agency's margin percentage to each paid ads integration. This allows you to display the total cost in your report, while hiding your actual base cost from the client.

You can specify a separate markup for each paid ad integration and at the account-level and for individual campaigns

After configuration, Agency Markup will automatically be turned on for new widgets. Previously created widgets will not turn markup on automatically; you must edit the widget and set Agency Markup to Show.

Configure account-wide Agency Markup

Agency Markup can be automatically applied to all campaigns in your account at once. To access these settings, click on your user icon in the top right corner and choose "Profile".

Alternatively, Agency Markup is also accessible through Settings in the sidebar, if you are not actively in a campaign.

Next, click Agency Markup from the settings page menu. Here you can specify different markup percentages for each of available paid ad integration.

The Agency Markup settings will be applied to all campaigns in your account unless a different markup was specified for individual campaigns.

Configure campaign-level Agency Markup

You can specify a different Agency Markup for individual campaigns, and these settings will override any account-wide markup you may have. 

To access campaign-level Agency Markup settings, click "Settings" at the bottom of the left side menu.

Then, select Agency Markup from the settings page menu. On the Agency Markup page, you'll be able to change the markup percentage for each of our paid ad integrations.

Note that if you'd like to revert back to account-wide markup, simply delete the campaign-level markup. If you'd like to apply no markup within a campaign, simply enter 0 (zero) as the campaign-level markup.

How to calculate markup

It's important not to get confused between the commission you charge and your Agency markup.

A markup creates profit margin by applying a rate increase towards your client's PPC ad spend. Whereas your commission is a percentage of the total cost (ad spend + markup).

Let's take a look at a brief example:

If you spent $1,000 on PPC ads on behalf of your client and you added a 50% markup, the math would look like this:

1,000 x 0.5 = 500

The markup amount is $500 and the total cost to your client would be: $1,000 + $500 = $1,500.

Now, what's your commission? It's $500. 

And, your commission rate? 500/1500 = 0.33 ---> 33%

In this example the markup is 50%, but your commission is 33%.

If you charge a 50% commission to this same client, you would want to add a markup of 100%.

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