Configure Agency Markup
Our Agency Markup feature allows you to add your agency's margin percentage to each paid ads integration. This allows you to display the total cost in your report while hiding your actual base cost from the client.
You can specify a separate markup for each paid ad integration at the account level and for individual Clients.
After configuration, Agency Markup will automatically be turned on for new widgets. However, previously created widgets will not automatically have Agency Markup on; you must edit the widget and set Agency Markup to Show.
Configure account-wide Agency Markup
Agency Markup can be automatically applied to all Clients in your account. To get started, click on your user icon in the top right corner, then click Settings in the dropdown menu.
Next, click Agency Markup from the settings page menu. Here, you can specify different markup percentages for each paid ad integration.
The Agency Markup settings will be applied to all Clients in your account. If you have specified different markups for individual Clients, those settings will override the account-level markup.
Configure Client-level Agency Markup
You can specify a different Agency Markup for individual Clients, and these settings will override any account-wide markup you may have.
From the Client page, click a Client to open the Client Profile, then click Client Settings in the upper right.
Then, select Agency Markup from the settings page menu. On the Agency Markup page, you can change the markup percentage for the paid ad integrations.
You can delete the Client-level markup if you'd like to revert to account-wide markup. If you want to apply no markup within a Client, enter 0 (zero) as the Client-level markup.
How to calculate markup
It's important not to get confused between the commission you charge and your Agency markup.
A markup creates a profit margin by applying a rate increase to your Client's PPC ad spend. Your commission is a percentage of the total cost (ad spend + markup).
Let's take a look at a brief example:
If you spent $1,000 on PPC ads on behalf of your client and you added a 50% markup, the math would look like this:
1,000 x 0.5 = 500
The markup amount is $500, and the total cost to your client would be $1,000 + $500 = $1,500.
Now, what's your commission? It's $500.
And your commission rate? 500/1500 = 0.33 ---> 33%
In this example, the markup is 50%, but your commission is 33%.
If you charge this same Client a 50% commission, you would want to add a 100% markup.
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