CallTrackingMetrics is a call-tracking and contact-center platform that helps businesses connect their marketing efforts to inbound calls. It provides detailed call attribution and analytics so you can see which campaigns are driving phone leads. Connecting CallTrackingMetrics to AgencyAnalytics lets you report on that call data alongside your other marketing metrics.

View all available metrics for CallTrackingMetrics to see what's possible with this integration.

To avoid a failed connection or error when connecting CallTrackingMetrics to a Client, the person connecting must have:

If you don't have these yet, see "Where do I find my API access key and secret key?" in the FAQ section below.

Follow these steps to connect CallTrackingMetrics to a Client in AgencyAnalytics:

Step 1: Open the Client where you'd like to connect CallTrackingMetrics, then click the Data Sources tab at the top.

Step 2: Click the Connect Data Source button in the upper right corner of the page.

Step 3: Search for CallTrackingMetrics in the search bar at the top, then click the CallTrackingMetrics card.

Step 4: Click Connect New Account to launch the authorization window. Follow the prompts to enter your CallTrackingMetrics API Access Key and API Secret, then verify the connection.

To obtain your CallTrackingMetrics API Access Key and API Secret, follow these steps:

Step 1: From your CallTrackingMetrics dashboard, select Settings in the top-right corner, then Account Settings.

Step 2: Locate and copy your credentials under the API Integration section.

CallTrackingMetrics caches data for 60 minutes after AgencyAnalytics's first API call. After that, data updates in real time.

CallTrackingMetrics doesn't send missed-call data via its API, so AgencyAnalytics calculates this metric independently. A call counts as missed when it wasn't marked "Answered" or when the call duration is 0 and there's no recorded call.

This is usually caused by filters set on the CallTrackingMetrics API that prevent certain calls from being sent to AgencyAnalytics. Check with your developer or whoever manages your CallTrackingMetrics account to review these API filters.

AgencyAnalytics should be able to retrieve call recordings regardless of look-back time. Availability ultimately depends on your account's native call retention settings in CallTrackingMetrics. If a recording has expired or been deleted there, it won't be available in AgencyAnalytics either.

There isn't an exact one-to-one comparison process, but a good starting point is to review all call activity in CallTrackingMetrics (starting with calls not marked "Answered"), then compare that against what AgencyAnalytics counts as missed. Using CallTrackingMetrics' native filters can help you spot where the two differ.

If you have any questions, please contact our friendly support team by following these instructions! We're available 24/5 to help 😄