The AgencyAnalytics LinkedIn integration streamlines your reporting process so you can focus on improving your client's campaigns. Only LinkedIn company pages can be connected to AgencyAnalytics, which keeps the data relevant to business and marketing activities.

Once a LinkedIn company page is connected, AgencyAnalytics can display:

Dashboards and reports built from LinkedIn data are fully customizable, so you can tailor them to your specific needs. View all available LinkedIn metrics to see everything the LinkedIn integration can show.

To avoid a failed connection or error when connecting LinkedIn to a Client, the person connecting must have:

If the requirements above are met, follow these steps to connect a LinkedIn company page to a Client:

Step 1: Open the Client where you'd like to connect LinkedIn, then click the Data Sources tab at the top.

Step 2: Click the blue Connect Data Source button in the upper right corner of the page.

Step 3: Search for LinkedIn in the search bar at the top, then click the LinkedIn card.

Step 4: Click the gray Connect New Account button to launch the authorization window, then follow the prompts in the OAuth window to verify and finalize the connection.

Step 5: Select the account you want to connect, then click Connect in the bottom left.

Once connected, your client's LinkedIn metrics will be imported and displayed within the dashboard.

LinkedIn's API currently only supports company pages. If LinkedIn changes this in the future, we'll re-evaluate.

If your LinkedIn company page doesn't appear as an option to connect in AgencyAnalytics, check the following:

It depends on the metric type. Performance metrics (campaigns, creatives, account-level data) update in near real time. Demographic metrics like company size and job function may be delayed by a couple of hours, and company-specific demographic data can take 24 to 48 hours to appear.

LinkedIn's API delays Net Follower stats by 48 to 72 hours. If your follower count looks outdated, check back after a few days before contacting support.

LinkedIn data is available for up to 12 months from today. Data older than 12 months isn't available through LinkedIn's API.

The Followers metric in AgencyAnalytics reflects your all-time follower count. It always shows the current total regardless of the selected date range. LinkedIn doesn't provide historical follower snapshots via its API, so the number won't update when you adjust the dates.

The two widgets measure different things. The Followers stat widget shows the follower count at a specific point in time, the last date in your selected date range. The Followers demographic widget counts everyone who was a follower at any point across all time, regardless of your date range selection.

Because demographic follower data is always all-time, it won't change when you adjust your date range in a report or dashboard. The stat widget will change. This means the demographic breakdown will often show a higher number, since it may include people who followed the page and later unfollowed.

LinkedIn limits demographic breakdowns (such as by country, job function, or industry) to the top 100 results per facet. If your page has followers across more than 100 countries, for example, only the top 100 countries are returned, and the rest are grouped under "Other."

This is a known LinkedIn API behavior. The likeCount field LinkedIn provides to AgencyAnalytics may not match what's shown on the LinkedIn feed for a few reasons:

This is a LinkedIn API limitation, not a data error on our end.

AgencyAnalytics pulls Shares data broken down by date, so the date range you select filters by when the share activity happened.

LinkedIn's native interface shows shares broken down by post, and those post stats are all-time. When you apply a date filter there, it filters by the post's creation date, not the date the shares occurred.

Because these two approaches measure different things, the totals won't always match for the same date range.

If you have any questions, please contact our friendly support team by following these instructions! We're available 24/5 to help 😄