Streamline your reporting process and prioritize enhancing your client’s campaigns with the AgencyAnalytics LinkedIn integration. Only LinkedIn company pages can be connected to the platform, ensuring that the data displayed is relevant to business and marketing activities.
Once a LinkedIn company page is connected, AgencyAnalytics can display a wide range of metrics and dimensions, including:
Ads and campaign performance
Campaign Groups
Company-level metrics
Breakdowns such as Region and Job Function
Posts and engagement metrics for broader LinkedIn performance Dashboards and reports are fully customizable, allowing you to tailor the data to your specific needs.
Click here to view all available LinkedIn metrics and learn what's possible with the LinkedIn integration!
🔌 Connect LinkedIn
To avoid a failed connection or error when integrating LinkedIn to a Client, the person connecting must have:
Super Admin role on the LinkedIn company page.
The page must be a LinkedIn company page, not a personal profile or other page type.
If the above requirements are met, simply follow these steps to connect:
Open the Client where you'd like to connect LinkedIn, then click the Data Sources tab at the top.
Click the blue Connect Data Source button in the upper right corner of the page.
Search for LinkedIn in the search bar at the top, then click the LinkedIn card.
Click the gray Connect New Account button to launch the authorization window, then follow the prompts in the OAuth window to verify and finalize the connection.
Lastly, select the account you want to connect and click Connect in the bottom left.
The integration will then be complete, and your client's LinkedIn metrics will then be imported and displayed within the dashboard.
❓ FAQ
Why can't I connect my client's personal LinkedIn page?
Personal LinkedIn pages cannot be connected to the AgencyAnalytics dashboard. This is because LinkedIn's API currently only supports company pages. If LinkedIn ever changes this functionality, we'll be happy to re-evaluate.
Why isn't my LinkedIn page showing as an option to connect?
If your LinkedIn company page does not appear as an option to connect in AgencyAnalytics, ensure the following:
Account Type: Verify that the page is a LinkedIn Company Page and not a personal profile or another page type.
Role Requirements: Ensure that your LinkedIn user account has the Super Admin role for the company page. LinkedIn’s API only allows AgencyAnalytics to list and connect pages where the authenticating user is a Super Admin. If you have a lower role, such as Content Admin, request an upgrade to Super Admin from an existing Super Admin on the page. After confirming these requirements, reconnect your LinkedIn account in AgencyAnalytics. The company page should then appear as an option to connect.
Is LinkedIn data in AgencyAnalytics real-time?
It depends on the metric type. Performance metrics (campaigns, creatives, account-level data) are updated near real-time. Demographic metrics like company size and job function may be delayed by a couple of hours, and company-specific demographic data can take 24-48 hours to appear.
Why is my Net Followers data delayed?
LinkedIn's API delays Net Follower stats by 48–72 hours. If your follower count looks outdated, check back after a few days before contacting support.
How far back does LinkedIn data go?
LinkedIn data is available for up to 12 months from today. Data older than 12 months is not available via LinkedIn's API.
Why doesn't my follower count change when I adjust the date range?
The Followers metric in AgencyAnalytics reflects your all-time follower count, it always shows the current total regardless of the date range selected. LinkedIn doesn't provide historical follower snapshots via its API, so the number won't change when you adjust dates.
Why does my Followers demographic widget show a different number than my Followers stat widget?
The two widgets measure different things. The Followers stat widget shows the follower count at a specific point in time: the last date in your selected date range. The Followers demographic widget counts everyone who was a follower at any point across all time, regardless of your date range selection.
Because demographic follower data is always all-time, it won't change when you adjust your date range in a report or dashboard. The stat widget will. This means the demographic breakdown will often show a higher number as it may include people who followed the page and later unfollowed.
Why does my demographic data show an "Other" category?
LinkedIn limits demographic breakdowns (such as by country, job function, or industry) to the top 100 results per facet. If your page has followers across more than 100 countries, for example, only the top 100 countries are returned: the rest are grouped under "Other."
Why does the Likes count in my stat widget look different from the Likes in my table widget?
This is a known LinkedIn API behavior. The likeCount field LinkedIn provides to AgencyAnalytics may not match what's shown on the LinkedIn feed for a few reasons:
Likes and comments made by companies (including the company that authored the post) aren't counted in these fields
Likes and comments that are deleted are not removed from the count
The data is eventually consistent, it can take up to 24–48 hours to reflect the final numbers
This is a LinkedIn API limitation, not a data error on our end.
Why does my Shares stat widget look different from the Shares shown on LinkedIn?
AgencyAnalytics pulls Shares data broken down by date, so the date range you select filters by when the share activity happened.
LinkedIn's native interface shows shares broken down by post, and those post stats are all-time. When you apply a date filter there, it filters by the post's creation date, not the date the shares occurred.
Because these two approaches measure different things, the totals won't always match for the same date range.
💬 Need additional help?
If you have any questions, please contact our friendly support team by following these instructions! We're available 24/5 to help 😄