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Google Analytics - Universal Analytics
Google Analytics - Universal Analytics

Learn about the GA-UA sunset, and how to showcase historical data in AgencyAnalytics.

Matthew Davis avatar
Written by Matthew Davis
Updated over 4 months ago

On July 1st, 2023, Google officially sunset Universal Analytics and replaced it with Google Analytics 4. After that date, GA-UA no longer collected information; the program only allowed users to view historically collected data.
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One year later on July 1st, 2024, Universal Analytics was officially shut down by Google, removing the remaining access via the GA interface and API access to third-party programs like ours.

Since we are a third-party program, we cannot save GA-UA data for your company. You would need to download data directly through GA-UA. For more information regarding this change, and steps to download data via GA-UA, please check out the official Google Support page here.

If you have downloaded data from GA-UA, we recommend using our Google Sheets integration to pull that information onto your dashboard or reports.

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