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Notice of Metrics Deprecation

Notice of Metrics Deprecation

Learn more about the deprecation of multiple social and SEO metrics and how to replace them on dashboards and reports.

Tatum Savage avatar
Written by Tatum Savage
Updated yesterday

Metrics deprecation completed April 17th, 2025

A number of time-based metrics across various integrations were removed from AgencyAnalytics beginning on April 15th, with a completion date of April 17th.

The decision to remove these metrics was made as the related platforms do not natively provide historical data for them via their APIs.

Any widgets drawing from them will show an error message. We recommend replacing these widgets with their listed alternative metric to prevent any disruptions in your client reporting. The alternative metrics listed below are now available. However, since the removed metrics were time-based, the new ones won’t work with widgets that show data over time—including line, bar, area or sparkline charts.

Complete list of deprecating metrics

This table outlines the deprecating metrics and the alternative metrics to use in their place. Since we rely on platform APIs to showcase your data, API restrictions or unavailable metrics directly impact what we can offer.

Integration

Deprecating Metric

Alternative Metric

Ahrefs

Backlinks -->

Referring domains -->

Metrics updated to reflect all-time data

Facebook

Reviews section -->

No alternative to Reviews offered

Instagram

Followers -->

Followers gained -->

Followers Lost -->

Net Followers -->

Impressions -->

Plays -->

Followers metric updated to reflect all-time data

No alternative metric available

No alternative metric available

No alternative metric available

No alternative metric available

Views: The number of times your content was played or displayed. Content includes reels, posts, and stories

LinkedIn

Followers -->

Followers metric updated to reflect all-time data

Majestic

Backlinks -->

Referring domains -->

Metrics updated to reflect all-time data, and time-based metrics for up to 120 days

Moz

Backlinks

Domains

No alternative metric is available

Pinterest

Followers -->

Followers metric updated to reflect all-time data

Semrush - Backlinks

Backlinks

Referring Domains

Ip_addresses

Authority_score

Domain_score

Trust_score

All listed metrics updated to reflect all-time data

Vimeo

Followers -->

Followers metric updated to reflect all-time data

Youtube

Total subscribers -->

Total subscribers metric updated to reflect all-time data

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