How to configure match types
There are two ways to configure match types.
Method #1: In the Campaign Settings
From within a campaign, you can click the Gear Icon at the top of the screen next to the campaign name.
Then, click 'Edit Campaign.'
On the next screen you will scroll down until you reach the 'Rankings' section.
From here, click to select which match type you prefer.
Then, click "Save" before leaving the screen.
Method #2: In the Campaign Rankings Module
For any of these settings, start in the SEO --> Rankings section.
To change the URL that's being tracked for the campaign, follow the instructions in this article in this article.
To adjust the match type setting itself, click the "Settings Slider", then click "Edit".
This will open the Rankings settings for editing. Next, click the drop down next to "Match Type" and select your desired match type for this campaign, and click "Save" when finished.