The word count on a page should correlate with your content. However, in terms of SEO good practices, each of your website's pages should have at least 200 words to ensure a proper indexation of the page. Therefore, our auditor will flag your page with a "Low Word Count" warning when the number of words doesn't hit the 200-word threshold.
Our auditor will count as a word any text separated by a space, including numbers and words made up by one character (such as "a"). We will also count any hidden text on your page, such as foldable menus hidden with CSS.
Unlike other tools, our Site Auditor will exclude any words that are not part of the document (such as the fallback text that shows when a video fails to load). This can cause slight discrepancies with the word count provided by other less accurate tools.