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What is a campaign?
What is a campaign?

One campaign generally equals one client. In each campaign you can track SERPs, attach social media accounts, track PPC ads, and more

Matthew Davis avatar
Written by Matthew Davis
Updated over a week ago

Campaigns are the heart and soul of the AgencyAnalytics dashboard. All activities in the dashboard are based around campaigns. One "Campaign" refers to one website or URL for which you're tracking metrics. All reporting functions are done on a "per campaign" basis.

If you're a digital marketing agency, then in general, you'll have one campaign for each client. 

For each campaign (URL), you can track SERPs, attach social media properties such as a Facebook Page, YouTube channel, or Instagram business account, and integrate 3rd party data sources such as Google Analytics, Google Ads, and more.

You may occasionally have more than one campaign per client. For example, this might occur if a client has more than one website or more than one Google Business Profile.

Each campaign in our system also has a "Client Dashboard" associated with it, where you can configure widgets which give you and your clients access to your most important metrics at a glance.

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