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Are search volumes global or local?
Are search volumes global or local?

Search volumes are reported at the national level for the location configured for each keyword

Matthew Davis avatar
Written by Matthew Davis
Updated over a week ago

Search volumes are reported at the national level for whatever location is configured at the keyword level.

For example, if you're tracking a keyword with location targeted to Wichita, Kansas, the search volume for that keyword will be reported for the United States as a whole.

If you're tracking a keyword with location targeted to Helsinki, Finland, the search volume for that keyword will be reported for Finland as a whole.

If you're tracking a keyword with location targeted to a specific state/province, like Michigan (Midwestern state in the US) for example, then the same logic applies. The search volume will be reported for the United States as a whole.

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