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What does it mean when a keyword is "not found"?
What does it mean when a keyword is "not found"?

Simply put, rankings labeled as "not found" mean your URL was not found in the top 100 SERP results.

Matthew Davis avatar
Written by Matthew Davis
Updated over a week ago

Often, customers assume that "not found" indicates that an error occurred or that they did something wrong when setting up their account.

"Not found" actually indicates that your website wasn't found in the top 100 Google rankings for that keyword/location pairing (or within the search limits of our other search engines).

If you believe that the "not found" indicator is incorrect for any of your keywords in your Rank Tracker, please review these troubleshooting steps.

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